I would say that I am a good writer, and now I’m reaching to be a great writer. Back in high school and later in university, writing came pretty naturally — essays, reflections, creative pieces, you name it.
Especially with professional content writing — whether for myself or others — there’s a balance that blends creativity, research, and communication.
Since 2024, I’ve also enjoyed creating Canva graphics and publishing blog posts at:
https://lendingplace.ca/more-news
My other focus has been writing for myself, creating a history of blog posts at:
https://chagerber.ca/blogs
Let’s ponder the thought: what does it take to groom oneself into the kind of writer who writes with rhythmic tenacity? The answer is simple — by doing exactly this: writing blog posts about what you’re passionate about. It could be blogging, content creation, graphic design, social media, or web development and deployment.
So, do you seek to hone those writing skills into something current and professional? Journey along with this article — and future ones — as we discover what it means to be a great writer. For words are just that; words — nothing to be afraid of. Let’s seize words and wield them like a sword of truth, filling the canvas of your blog’s background with meaning and purpose. For me, that’s white words on a blue background (#0f172a).
If you’ve ever explained something clearly, told a story, or made a strong argument, you already have the bones of a good content writer. The difference now is that you’re writing for readers who find you through search; they don’t want essays — they want insight, clarity, and a bit of personality.
Back in University, we wrote to persuade professor, like Dr. Samantha Ruckman. These days, content writing is really just clear, readable writing with purpose. Now, it’s about helping people — giving them something useful, showing them a better way to do something, or helping them see themselves in what you’re saying. It’s practical writing with heart.
The goal isn’t to sound fancy; it’s to sound human. Short paragraphs. Simple flow. Easy to skim, but still worth reading all the way through.
When I look back at university English, and compare it to how professional content writers work, I notice they all use a kind of pattern or rhythm — a framework. Once you get that rhythm down, it’s like muscle memory. You start with a headline that hooks (something specific or curious), then move into an introduction that relates to real life and promises what’s ahead. From there, you organize your main ideas under clear subheadings, fill them with insights or short examples, and wrap it all up with a takeaway or call to action.
For you physics geeks out there, the outline is like the “strings” that make up the theoretical String Theory.
An outline is like structuring a webpage or setting up a design layout — there’s an underlying logic to it. Once you know the grid, the creativity flows naturally.
The Role of Research
Then comes the research side. You don’t need to know everything; you just need to know how to look. Spend some time reading what’s out there, consider what’s missing, and write the piece that fills that gap. That’s how you add value instead of just repeating the same information. A few strong quotes or short statistics can help anchor your piece, but the real win is when you make the topic easy to understand and enjoyable to read.
Think of SEO as giving your article the right signposts so people can find it. Pick main keywords (for example, “professional writing,” “leadership language,” or “reflections on web development”) and weave them naturally into your title, introduction, a subheading, and the conclusion. That’s it. You’re not stuffing them everywhere; you’re just signalling to Google what your article’s about. SEO isn’t the boss of your writing — it’s just the map that helps readers get there.
Building Writing Habits
If you enjoy writing, start with a topic and write one article, start to finish. The first draft doesn’t need to be perfect; it just needs to exist. You can refine it later. Each time you write, you sharpen your instincts; your structure, tone, and pacing are strengthened.
And the nice part is, you can start with two or three polished pieces. Post them on your own site. That becomes your live portfolio; proof that you can research, write, and deliver readable, engaging work. If you don’t have a WordPress site, contact me and I will build one for you at an affordable price.
Voice Matters
Voice matters too. You can have excellent grammar and still sound stale. The best writing feels conversational, like you’re walking and talking with someone — explaining something you care about. For me, that means picturing the reader; maybe someone just starting out in their career, or another freelancer returning to their love of words — and writing as if I’m talking to them.
That mindset helps keep your writing natural. You’re not writing at people; you’re writing to them. There’s a big difference.
Reading is part of the process, too. Writers write better when they read better. I’ve started paying more attention to what catches my eye — good headlines, hooks, transitions — and saving them in a “swipe file” for inspiration. It’s a simple way to train your brain to recognize what works. After all, content writing isn’t just typing words; it’s about rhythm, empathy, and timing.
If you want to get more technical, there are a some tools that can make life easier: Hemingway App for editing, Google Docs for organizing drafts, and Yoast SEO for keyword checks if you’re publishing on WordPress. These don’t replace your skill; they just help keep the process smooth.
At the end of the day, writing again isn’t about becoming someone new; it’s about rediscovering that creative voice and shaping it for today’s audience.
Find your sense of flow and put it to use in a way that helps people learn from what you write.
Content writing, at its best, is leadership through language. You take what you’ve learned, put it into words, and give it away — something useful, hopeful, or thought-provoking. You’re not just filling space on a website; you’re helping someone see things a little clearer.
And if you used to be a good writer, you already have the spark. You just need to start writing again — one post, one paragraph, one clear thought at a time.